FiLLi opened its first store in Houston, Texas, on the 14th of March, 2022 and has further plans to open 20 more stores in the next five years in the state of Texas, concentrating mainly in the cities of Houston, Dallas, San Antonio and Austin.
FiLLi Tea was selected Best tea in UAE twice in a row by Suno 1024 and LiveInd Dubai.
Our case study has been published in Harvard Business School. Our founder, Mr. FiLLi, was a speaker at a TEDx event.
The first franchise store was opened in Qatar and became a historical landmark for being the first franchise in the world.
Started expansion plan to become a global brand by signing an agreement with Francorp for MENA region
Become a Well-Known Tea Place in Dubai
Branch of FiLLi Cafe Al Mankhool was established which contributed to the popularity of the brand.
When a young ‘ Rafih Filli ’ decided to take over his father’s cafeteria in Dubai’s Al Mamzar area, he made a small but significant change in the menu that was otherwise filled with banal products. He introduced a cup of milky tea dusted with saffron, largely aimed at sweetening..Read More